CASE STUDY: Andy Grammer—It's Really Me
Andy Grammer onboarded 13,000 fans in three days. Here’s what you can learn from his strategy:
Post Your Number More Than Once!
Andy didn’t just promote his number once. He posted it six times in the first three days! Andy captured thousands of fans at different moments in different ways. He captioned each post with his digits and a clear message: “haters will say it’s fake #it’snot.”
Selfie Life. No Filter.
In both his social posts to encourage fans to text him and his messages, Andy uses a front-facing camera to send photos and videos.
The selfie-aesthetic drives home the authenticity of his digits. It shows fans that texting gives them direct access to the man behind the phone.
Invite Fans Anywhere, Anytime, For Any Reason…
Even to Give Them Free Donuts!
While each message is a digital meet-and-greet, Andy took it to the next level by inviting his fans on a late night donut run after his concert in Sacramento. While only local fans could come, all his fans can look forward to the next one. And in the meantime, Andy made this incredible video capturing the moment to share with everybody!